Corbin Norman

GTM Function Builder, Head of Product Marketing, and B2B SaaS in Amsterdam, Netherlands

Corbin Norman

GTM Function Builder, Head of Product Marketing, and B2B SaaS in Amsterdam, Netherlands

As a former musician turned entrepreneur, I launched kweliTV, a streaming platform for independent filmmakers from the global Black community, growing it from Washington DC to LA and the UK before a successful exit. That experience taught me how to build narratives that move people, and I've been doing it for B2B software companies ever since.

Over the past decade, I've specialised in building go-to-market functions from scratch and taking products into new markets across fintech, AgriTech, customer engagement, and hospitality tech.

As a former musician turned entrepreneur, Corbin launched kweliTV, a streaming platform dedicated to showcasing content from independent filmmakers from the global black community. Starting in DC and expanding to LA and the UK with a successful exit.

  • Rebuilt Trengo's product marketing function from the ground up,launched AI Agent 2.0, took the tour operators vertical from zero to pipeline and closed customers in a single quarter, and managed five simultaneous product launches
  • Contributed to €1B in user deposits and profitability as Growth PM at bunq, Europe's first profitable neobank
  • Drove 85% trial-to-paid conversionat Connecterra by repositioning an AI/ML platform around outcomes rather than features
  • Built growth engines at Talk360, Kaizo, and Datamars,scaling teams, repositioning products, and entering new markets across Europe, Africa, ANZ, and LATAM

I've also advised governments and companies across healthcare, financial services, and technology, contributing to over €100M in startup funding.

  • Work
    • Trengo
  • Education
    • Jackson State University
    • University of Virginia Darden School of Business
    • University of Virginia
Endorsements
Corbin is a marketing powerhouse and true leader who's secret weapon is to build and grow a team with the needed skills and right mindset. He's quick to adapt to new situations and can maximize the output with the resources at hand. If you can bring him on, do it!
Christoph Auer-Welsbach, Co-Founder and CEO, Kaizo
I had the pleasure of working with Corbin at Talk360 and Corbin brings a great level of attention to growth marketing metrics, best practices, and how to measure success. He was instrumental in building the Dutch team and overall was a great team member.
Jonathan (Mutambaie) Katende, Co-Founder and CEO, Lipaworld
Since I first worked with Corbin as a mentor during his time at Kaizo, it was obvious to me Corbin was a driven and charismatic leader with a growth mindset. With several years of scale-up experience, he is able to continuously bring a fresh perspective and action-based strategy to any challenge. I would happily recommend Corbin as your next results-oriented growth leader.
Melanie Linehan, Global Head of Marketing, TomTom